Klub Journal

This is Swish Klub, a brand born out of a random idea on just another day. The founder of this brand was a 15 year old named Khush Merlecha who felt that he could do more in the clothing industry.

Khush felt that clothes have started to have a huge distinction into two categories - Formalwear and Streetwear. He felt that there was no middle ground, no area of comfort where the two can come together, so he wanted to build a brand that does exactly that and that is the backstory of SWISH KLUB and the term 'Elevated Casualwear'.

Now let's talk about beliefs, Swish Klub believes clothes are something that represent who we are and the way an individual dresses is one of the most important aspects of how they themselves feel. Clothes should be more about feeling your best in rather than just wearing whatever people think is cool. Hence, we prioritise quality, comfort and fit over anything. 

That's all. Nothing more to say. Now our products speak for us.